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Miloš
Mitrović

Email Marketing for Ecommerce

Email is the highest-return channel most ecommerce stores own, and the one they run the least. I build and run the flows and campaigns that turn it into steady, measured revenue, working inside your own platform alongside your team. Senior, hands-on work for less than an agency costs.

What I Do

Email marketing built and run for ecommerce brands, from the automation that recovers revenue to the campaigns that compound it. Delivered live in your platform and measured with you every month.

Lifecycle Automation
Welcome, abandoned cart, browse and back-in-stock, post-purchase, subscription, and win-back flows, built and running inside your platform, so the sales you are losing today get recovered on their own.
Campaigns and Newsletters
Three newsletters a month once you are live, designed, written, and scheduled, each one A/B tested on subject line and content so the version that wins is the one that scales across your list.
Deliverability and Segmentation
SPF, DKIM, and DMARC set up correctly so your email reaches the inbox, and a list segmented by engagement and customer value so the right message reaches the right buyer.

The case for email

Most ecommerce stores put their budget into ads and let email run on the defaults. Email is the one channel you own outright, it costs a fraction of paid traffic, and for the stores that run it properly it drives a large share of revenue. Here is what that looks like in the numbers.

$36
returned for every $1 spent on email
Email returns more than any other marketing channel a store can run.
Litmus
~40%
of store email revenue comes from automated flows
Flows earn it from roughly 5 percent of the sends, at far higher revenue per email.
Klaviyo, 2026
70%
of online carts are abandoned before checkout
Most of it is recoverable with the right cart and checkout flows.
Baymard Institute
1 in 6
marketing emails never reach the inbox
Authentication and list hygiene decide whether your email lands or gets filtered.
Validity

Guides and articles

Practical breakdowns of the flows, tests, and deliverability work that grow ecommerce revenue. Written for operators who want the how, not the hype.

11 min read

Why Your Agent Never Calls Your MCP Tool

Your MCP server registers the tool, the client lists it, and the model still ignores it. Work the checks in order, from transport and tools/list to schema compatibility, naming, and description design.
How toLLM Engineering
Read guide →
11 min read

Clean, Suppress or Restart an Inherited List

An inherited million-contact list is a liability until you know its consent provenance and recency shape. Here is how to decide between remediation and a fresh permission pass, and the numbers behind it.
How toEmail Marketing
Read guide →
11 min read

How to Make MCP Tools Idempotent for Retrying Agents

A retrying agent will call the same MCP tool twice, and the second call often lands. Where duplicate executions come from, how to trace them, and how to build idempotency keys that survive reconnects.
ArticleLLM Engineering
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Read the blog →

Want to see what your email should be earning?

Start with a free audit of your store’s email. No pitch. You get the gaps I find and a plan to close them, yours to keep.

Get your free audit